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angle-left 10.Mar.2014

Swiss WorldCargo and CREATETALENT pioneer a mentoring or talent concept

10/03/2014

Swiss WorldCargo, the air cargo division of Swiss International Air Lines Ltd, is the first company to partner with CREATETALENT, a company that specializes in providing global mentoring services for students and a platform for academic institutions as well as corporations to interact, attract and retain talent.  The partnership has the objective to launch a talent/mentoring concept specifically designed for, and promoted in, the air cargo Industry. The initiative aims at increasing the industry’s attractiveness for student graduates as well as connecting with and shaping the next generation of leadership for the air cargo industry at an early stage. 
 
“At its most basic level, a mentoring relationship guarantees a young person that there is someone who cares about them. A young person is not alone in dealing with professional and personal challenges”, said Christine Dunton-Tinnus, Founder and Owner of CREATETALENT. “Do you remember embarking on your first job search or preparing for that first interview? Simple things that seem easy to you now may be a challenging situation to a young person. Our objective is to support the next generation of young talents through a professionally supported, one-to-one relationship with a mentor, and become a Global Citizen. At the same time we provide the air cargo industry with the opportunity to attract and retain talent at an early stage and develop skills for the future. We are very pleased to partner with Swiss WorldCargo, a world leading cargo carrier, and being a pioneer.”
 
Swiss WorldCargo is encouraging its leadership team to enroll as mentors with CREATETALENT. In addition, Swiss WorldCargo will engage with partner universities specialized in air logistics in Switzerland and elsewhere to work with them and CREATETALENT to promote exchange between industry and academia. Swiss WorldCargo has also initiated dialogue with both IATA and TIACA to create a wider, indeed global adoption of the concept.
 
CREATETALENT member universities connect and network with a wide range of global companies and their executives to ensure curriculums reflect current industry issues, collaborate on mutual research projects and increase internship as well as employment opportunities for their students. Organizations who partner with CREATETALENT, such as Swiss WorldCargo, have access to students who are pre-selected by their university, in their final year of studies and have completed a mentorship with an executive. They can establish presence in the marketplace as well as build and improve their brand image as a leading employer among the next generation of young talent. The CREATETALENT mentoring processes, guidelines and talent strategies are developed in partnership with an expert team specialized in executive leadership and professional development. CREATETALENT was a nominee for the Best Start Up of the Year Award 2013 by the Riviera Business Club.
 
“I strongly believe that the CREATETALENT mentoring program is an extremely valuable experience for the development of my future career. The program has provided me with the opportunity to acquire knowledge from a mentor who is an expert in his field. At the same time it allows me to explore an industry that I was not even aware of and find out about new attractive career options that I had never thought before as possible. I feel so lucky to have been matched with my mentor as he is a very inspiring person always ready to answer all of my questions,” said Alexandra Grammenou, CREATETALENT Mentee, Master Student in Economics and Communication at Università della Svizzera Italiana/Switzerland. 
 
 “Our world is more interconnected than ever, and that is precisely what is so exciting for anyone preparing to embark upon a career today,” comments Oliver Evans, Chief Cargo Officer at Swiss WorldCargo and Chairman of TIACA. “No other industry depends upon globalization, or indeed enables globalization, more than the air cargo industry. We transport the urgent components that keep the factories working in the most divers industries, we transport the latest fashions and consumer products to markets all over the world. A career in the air cargo industry is therefore challenging and exciting, and it is the surest way to develop and keep in daily contact with a network of friends and colleagues in a wide range of countries. The highest responsibility we have it to attract, develop and motivate talented individuals. The CREATETALENT mentoring program is a great example of linking companies to universities, and the experience of the industry, insider to the raw talent and energy of graduating students.”
 
“I consider the participation of our NHTV students in the CREATETALENT program to be an essential and indispensable phase in preparation for their future careers in international business. It is the perfect setting for them to start building-up a "real world" experience.” - Herman Mensink, Professor, NHTV Breda University of Applied Sciences, Netherlands.


About CREATETALENT  

Founded in 2011 CREATETALENT provides global mentoring services for students and a platform for academic institutions as well as corporations to interact, attract and retain talent. The mission is to connect the academic with the corporate world to make a positive difference for young talents allowing them to achieve their highest potential through a professionally supported, one-to-one relationship with a mentor, and become a Global Citizen. CREATETALENT specifically helps young women to gain valuable experience for leadership positions and is committed to achieving excellence through diversity.  

Additional Information

Alexandra Dahl
Senior Manager
Head of Cargo Marketing and Communications

Swiss WorldCargo
Swiss International Air Lines Ltd.
P.O. Box ZRHLX/CM
CH-8058 Zurich Airport
Phone +41 44 564 42 58

alexandra.dahl-augustin@swiss.com

 

Silvia Cappelli
PR & Online Communication

Swiss WorldCargo
Swiss International Air Lines Ltd.
P.O. Box ZRHLX/CM
CH-8058 Zurich Airport
Phone +41 44 564 55 02

silvia.cappelli@swiss.com