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angle-left 06. Sep 2016

Swiss WorldCargo launches new brand identity campaign

06/09/2016

Swiss WorldCargo has launched a new advertising campaign. While retaining its well-established “We care for your cargo.” claim, the new campaign is focused more on the customer than ever before. As such, it puts an even greater emphasis on Swiss WorldCargo’s “brand DNA” of being a forward-thinking, solution-oriented, caring and sustainable provider of quality airfreight services.

With its sophisticated logistics, its extensive route network, its people and its quality transportation services, Swiss WorldCargo creates decisive added value for each and every customer, which turns into success stories. “The aim of the campaign is to show how Swiss WorldCargo helps the customer to be successful,” comments Ashwin Bhat, Head of Cargo at Swiss International Air Lines.  

There are examples of this every single day. And three of them have been selected for the new Swiss WorldCargo campaign: an art transport for an exhibition that went on to attract record visitor numbers, a consignment to a research lab which will improve patients’ quality of life, and a vital spare part for a shipping line that will put a loss-making laid-up vessel back into revenue-earning service.

The three visuals chosen illustrate the vast range of products and services that Swiss WorldCargo offers. And the stories behind them also highlight Swiss WorldCargo’s superbly-coordinated collaboration with so many vital business partners.

“In a world of commoditization, it is imperative that we differentiate and further highlight our core capabilities,” Bhat continues. “With the new advertising campaign, we aim at further strengthening our brand promise and values and at demonstrating that we will continue “delivering success” to our customers.”

 

 

Additional Information

Alexandra Dahl
Senior Manager
Head of Cargo Marketing and Communications

Swiss WorldCargo
Swiss International Air Lines Ltd.
P.O. Box ZRHLX/CM
CH-8058 Zurich Airport
Phone +41 44 564 42 58

alexandra.dahl-augustin@swiss.com

 

Silvia Cappelli
PR & Online Communication

Swiss WorldCargo
Swiss International Air Lines Ltd.
P.O. Box ZRHLX/CM
CH-8058 Zurich Airport
Phone +41 44 564 55 02

silvia.cappelli@swiss.com