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angle-left 16. Feb 2016

Alexander Arafa named new Head of Global Area Management at Swiss World Cargo

16/02/2016

Alexander Arafa, currently Head of Cabin Crew at SWISS, has been appointed Head of Global Area Management at Swiss WorldCargo. He will assume his new duties on 1 June. He succeeds Ashwin Bhat, who became Head of Cargo last October.  

In his new capacity Alexander Arafa will be in overall charge of the worldwide sales of Swiss WorldCargo products and services. 

Thomas Klühr, Chief Executive Officer, stated: “We are delighted to have appointed a proven executive from within our own ranks to this important position. In addition to his extensive sales expertise from his earlier airline career, Alexander also brings the ideal credentials to his new post through the eight years he has spent as the head of our cabin crew corps.”

Alexander Arafa, who is 55, can draw on a thorough airline knowledge along with more than 25 years of experience in the sales field. A German/Egyptian dual national, he began his airline career in Hamburg as an accounting analyst with Northwest Airlines some 33 years ago. He went on to hold sales positions with Olympic Airways and American Airlines before joining Lufthansa in 1993 as its General Manager Sales & Distribution USA, based in New York. Three years later he was called to Frankfurt to become Vice President Sales Strategy. At the end of 1999 Alexander joined Swissair as Head of Sales Europe. He was in charge of our Product Development at SWISS from 2001 to 2005, and then served three years as Vice President Sales Europe before assuming his present position as Head of Cabin Crew in 2008. 

Ashwin Bhat commented:  “We are pleased to welcome Alexander Arafa to Swiss WorldCargo. Alexander’s strong commercial expertise, vast experience and personality, will perfectly complement our current skill set and Swiss WorldCargo culture.“

Additional Information

Alexandra Dahl
Senior Manager
Head of Cargo Marketing and Communications

Swiss WorldCargo
Swiss International Air Lines Ltd.
P.O. Box ZRHLX/CM
CH-8058 Zurich Airport
Phone +41 44 564 42 58

alexandra.dahl-augustin@swiss.com

 

Silvia Cappelli
PR & Online Communication

Swiss WorldCargo
Swiss International Air Lines Ltd.
P.O. Box ZRHLX/CM
CH-8058 Zurich Airport
Phone +41 44 564 55 02

silvia.cappelli@swiss.com