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angle-left 5.Apr.2017

Swiss WorldCargo rolls out new organisational structure


Swiss WorldCargo rolls out a new organisational structure to further develop its brand presence and to meet the challenges of the global logistics industry.


To keep pace with the modern challenges of global logistics and to align with the rapid transformation taking place across the supply chain, Swiss WorldCargo, the airfreight division of Swiss International Air Lines (SWISS), announces a restructuring of its organisational setup to further enhance its brand promise to its global customers.

The new structure, in place since the beginning of 2017, was designed to enable Swiss WorldCargo to offer new business solutions on today’s logistics challenges, and to further strengthen the company’s position as a service and quality leader. The new structure is based on three pillars: Business Development & Customer Experience, Area & Contribution Management, and Quality & Services. 

“The new organisational structure of Swiss WorldCargo is designed to make it more agile and to put our customers in the centre of all our activities. It is our purpose to enable our organisation to provide the right solutions and services to new logistic needs,” says Ashwin Bhat, Head of Cargo, Swiss International Air Lines. “In a people business like air cargo, it is extremely important that these services are supported by a well-structured organisation and delivered by skilled professionals who can play to their individual strengths bringing diverse and varied experience.”

The Cargo Business Development & Customer Experience is headed by Andrés L. Perez. Andrés’ mission is to create strategy and capabilities within Swiss WorldCargo to understand market demands to improve our products and services for our customers. Andrés will lead his team to bring Swiss WorldCargo a step closer to customers and further enhance its focus on customer service engagement and creating stakeholder value.

Alexander Arafa took on his new role as Head of Cargo Area & Contribution Management in 2016. Alexander is in charge of Swiss WorldCargo’s regional organisation and contribution management, improving decision making speed and cooperation between the head office and outstations to enable quick responses to customer requests. Accelerating time to market is the goal of Alexander and his team. 

Christian Wyss, the new Head of Cargo Quality & Services, ensures that the transportation chain works seamlessly with fulfilling our promise to our customers. Christian’s team will ensure operational excellence with increased process efficiency and simplification at Swiss WorldCargo while fully complying with industry and regulatory standards.

All three departments are supported by the central functions of Audit, Safety & Compliance, Training & Continuous Improvement, Marketing & Communications, and Procurement & Supplier Management.


Ashwin Bhat

A 47 year old Indian national, Ashwin joined Swiss WorldCargo in 2002. After several years serving in various capacities within Pricing, Revenue Management and Controlling, he was appointed Head of Area Management Asia, Middle East & Africa in 2010. Responsibility for the Americas was added to his remit in November 2012. Prior to his appointment as Head of Cargo in 2015, he served as Swiss WorldCargo’s Head of Global Area Management, in overall charge of worldwide sales of the Swiss WorldCargo product.

Andrés L. Perez

Andrés brings to Swiss WorldCargo a fresh perspective from his professional experience gained working across some of the world’s biggest luxury brands – e.g. Swarovski and Burberry. Prior to joining Swiss WorldCargo early 2017, he was the Transportation Manager for Global Travel Retail with Estée Lauder Companies. Between 2010 and 2015, he worked with Swarovski in various functions, as Senior Project and Process Manager, Head of Sourcing and Product Development and Supply Chain Manager.


Alexander Arafa

Prior to joining Swiss WorldCargo in 2016, Alexander was Head of Cabin Crew of Swiss International Air Lines since 2008. Alexander began at Swissair in 1999 as Head of Sales Europe, headed Product Development at SWISS from 2001 to 2005, and served three years as Vice President Sales Europe.


Christian Wyss

Christian began his career with Swissair in 1992. In 2002 he joined Swiss WorldCargo as Manager Pricing & Capacity Distribution. Prior to his current role Christian became Head of Cargo Procurement at Swiss WorldCargo in 2010.





















Additional Information

Alexandra Dahl 
Senior Manager
Head of Cargo Marketing and Communications

Swiss WorldCargo
Swiss International Air Lines Ltd.
CH-8058 Zurich Airport
Phone +41 44 564 42 58


Silvia Cappelli
PR & Online Communication

Swiss WorldCargo
Swiss International Air Lines Ltd.
CH-8058 Zurich Airport
Phone +41 44 564 55 02