Due to the current fundamental changes in the international air cargo market on both, the customer’s and the supplier’s side, revenue decreases although volume increases strongly and continuously. To defy these market trends and to secure capacities, and thus profitability, enhancing customer satisfaction and loyalty is among the market players’ essential priorities.

Since 2006 Swiss WorldCargo conducts customer satisfaction surveys annually in order to broaden and to enhance its knowledge about customer preferences and customer segments.

With the help of  the survey results, needs for action in terms of service quality or product range could be identified and improvement measures could be taken. Swiss WorldCargo understands these efforts as part of its customer value management in line with its premium strategy.

Interviews always take place in June every year and will be conducted by our partner, Homburg  & Partner market research institute.